Company Profile

22 years of rewriting MRM rules

For nearly 22 years, Pointer has been rewriting the rules for Vehicle & Asset Tracking, Mobile Resource Management (MRM) and IoT (Internet of Things). In this time, we’ve come to intimately understand the needs of the market and have developed the tools, technology and services that respond to them. True mobile resource management is more than just providing data and statistics; it’s about continuously analysing all of the incoming data and making sense of it.

Pointer is part of the global Industrial Internet of Things company PowerFleet ® Inc (NASDAQ: PWFL).  PowerFleet is a worldwide leader and provider of subscription-based wireless IoT and Machine to Machine solutions for securing, controlling, tracking, and managing high-value enterprise assets such as industrial trucks, tractor trailers, containers, cargo, and vehicles and truck fleets. PowerFleet’s patented technologies address the needs of organizations to monitor and analyze their assets to increase efficiency and productivity, reduce costs, and improve profitability.

Our innovative and reliable cloud-based software platform extracts and captures all of your organisation’s critical data points – from your office, drivers, routes, points-of-interest, logistic-network, vehicles, trailers, containers, and cargo. It then follows a stringent analytical process, converting raw data into valuable information. What you end up with are actionable insights relating to your fleet of vehicles and mobile assets. This information, when acted upon, can substantially impact your bottom line to help you not only sustain your business, but to improve productivity and profitably grow it.

We understand that no two fleets are alike. Every customer of ours is unique and treated as such. They are our partners and are assigned their own dedicated account manager whose singular task is to enhance the value of their business. That enables us to deliver precisely the information they require and make a real impact.

It’s our commitment and market-focused approach that allows us to help our customers reduce costs, protect assets, gain efficiencies, improve resource utilisation, minimise fraud and most importantly: reduce risk and save lives by preventing accidents.