Pointer_Website_Management_David David Mahlab, CEO

David Mahlab has served as our President and Chief Executive Officer since February 1, 2011. From 2009 until January 2011, Mr. Mahlab served as an independent business development advisor. Mr. Mahlab is the co-founder of Scopus Video Networks (a company formerly traded on the Nasdaq Market), and served as its Chief Executive Officer from 1995 until January 2007 and its chairman of the board from January 2007 until March 2009. Mr. Mahlab holds a BSc. and an MSc. in Electrical Engineering from the Technion-Israel Institute of Technology, as well as an LLB and an MBA from Tel Aviv University.


Pointer_Website_Management_Ziv Zvi Fried, CFO

Zvi Fried was appointed as our Chief Financial Officer in February 2007. Prior to his appointment Mr. Fried was Chief Financial Officer of Chim Nir (TASE: CMNR) and Finance Director for Amdocs (NASDAQ: DOX). Mr. Fried is a certified public accountant and he holds a B.A. in Economics and a degree in Accounting from Bar Ilan University.


Pointer_Website_Management_Dudi Dudy Markus, CTO

Dudy Markus is Chief Technology Officer at Pointer Telocation Ltd. Mr. Markus joined the company in 2001, and since then has served in a wide range of technological and management positions.
Since the acquisition of Cellocator in 2008, Mr. Markus has built and managed Cellocator’s R&D group as Cellocator VP of R&D and has been leading the technology roadmap and product strategy.


Pointer_Website_Management_Rami Rami Peled, CIO

Rami Peled is chief information officer at Pointer Telocation Ltd. Mr. Peled has been with Pointer in Israel since its foundation in 1998. He fulfilled various positions, the last as VP IT of Shagrir Systems (Now Pointer Israel). Rami is a graduate of Tel Aviv Uni., and specializes in Organizational Systems including ERP, CRM & Billing at Operation Companies such as the Cable Television Industry which Rami has been one of its CIO pioneers.


Joshua Rozanski Joshua Rozanski, VP Sales & Marketing

Joshua (Shuki) Rozanski joined Pointer as VP Sales & Marketing in September 2014. Mr. Rozanski is responsible for the Sales, Marketing and Technical support teams as well as the subsidiaries in the US & India. Prior to joining Pointer, Mr. Rozanski held VP Worldwide Sales positions in TEOCO and in Packetlight Networks and prior to that served in various Sales, Marketing and BD positions in TTI Telecom and ECI Telecom. Mr. Rozanski holds a B.Sc in Electronics Engineering from the Jerusalem College of Technology and MBA from Bar Ilan University.