Pointer sponsors Umkomaas Cricket club
In November 2015 the Pointer SA marketing team were approached by one of our staff to support a local cricket club in Durban. Pointer saw this as an opportunity to give back to the community and we are very excited to be part of this initiative.
Umkomaas is a town situated on the southern coastlands of KZN. The town is a well known beach and fishing destination. What is not well known is that the youth of the area are mostly from poorer backgrounds and are raised in an environment where gangs and other criminal elements run rife. This obviously has a negative impact on the youth growing up in the area.
The community of Umkomaas has a love for cricket and has many potential South African cricket stars in the making, but the schools of the area do not have the funds or ability to invest in the grounds and equipment that is needed to improve and promote their youth cricket programmes.
When we were approached by Neresh, one of our engineers who is based in the area and is affiliated with the team to sponsor their uniforms, we saw this as an opportunity that should not be overlooked. The Umkomaas Cricket Club strives to give back to their community and support the rising stars in their town. The mission of the club is to keep the youth occupied in sports and through sports, unit them with their academic environment. Their hope is to keep the youth away from drugs and crime, and they are doing an amazing job. The club is registered with the Umzinto Cricket and Districts Union, as well as the Challenge League.
In the 2014/15 season Ukmomaas club won the Challenge League as well as the Knock out Cup played under the Umzinto Cricket and District Union. For the 2015/16 season the club is affiliated with Merebank Cricket Union and will play in the Durban and Districts Cricket Union 1st Division league. This will form an ideal platform for their youngsters to showcase their talent and hopefully one day represent KZN Dolphins and maybe one day the Proteas. Pointer will keep an eye on these players and look forward to seeing them in the spotlights one day.
Sponsorship opportunities for Pointer are plentiful, but we truly believe in promoting our South African youth and giving back to our community. Sponsoring the Umkomaas Cricket Club with their uniforms was a true pleasure and we take pride in the pictures we received from the club in their new uniforms.
Pointer – The Smart Way Forward.